Effective customer retention is a strategic long-term process and it is organized and executed throughout the entire life of the customer from the very first customer engagement till the end. In order for the customer retention program to work successfully an entire different mindset is required by the management. Instead of focusing on maximizing the … Read more
Improving Customer Retention The specific time period is determined by the company’s specific business and average frequency of purchase by the customers. Retaining customers (reducing customer turnover) is critical for profitability and business success. Marketing and Sales Managers who develop Customer Retention approaches to improve the current retention rate are making very effective and profitable … Read more
Customer Retention Strategy Improve Customer Retention Through Better Contact Management Simply what does effective managing contacts have related to customer retention? Below, we take a look at this. Continue reading to uncover what we look for. Customer retention is vital to running your company. Your current customers have succesfully done business already with your company. … Read more