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Customer Relationship Marketing

Customer Relationship Management Using Customer Relationship Marketing

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Understanding Customer Relationship Management and Relationship Marketing Customer Relationship Management (CRM) and Relationship Marketing (RM) are foundational concepts in modern business strategies focused on creating loyal customer bases and sustainable growth. Managers increasingly recognize these as essential approaches for businesses dedicated to being customer-focused and customer-centered. Success in today’s competitive market requires businesses to cultivate … Read more

Categories Account-Based Marketing Tags CRM, Customer Relationship Marketing, Customer Retention

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