How to Evolve Your Ideal Customer Profile (ICP) as Users Grow
How to Evolve Your Ideal Customer Profile (ICP) as Users Grow Many SaaS businesses define their ICPs early and stick to those profiles. But in reality, your users change as they grow—their needs, expectations, and maturity evolve. Skipping this evolution can limit your growth and lead to wasted resources. Embracing the changing stages of your … Read more