Marketing Analysis Tools, Guides, Resources, Marketing Research Templates, Software and Charts for Marketing Professionals The most valuable asset for any company is the marketing system. While many people associate the word system with technology, this has nothing to do with any technology. It is a business system. However, fact is, unlike other systems the marketing … Read more
Data Mining The simplicity of management report or KPIs report that could answer important management questions will depend on particular implementation of management reporting system. There can be interesting attributes for any dimensions such as promotional expense of offers and expense related to specific customers (like we calculate with ABC in Excel). However, this data … Read more
Data Mining Data mining is the process of working with your data to identify important customer trends, behaviors, segments, patterns, etc. Every organization has historical data in one way or another.Customer purchases, customer inquiries, customer service interactions, customer surveys, sales reports, data from partners and distributors… all of these are good sources for data that … Read more