Unlock Hidden Growth: How RFM Analysis Enhances Productivity and Profitability for Small Businesses

Unlock Hidden Growth: How RFM Analysis Enhances Productivity and Profitability for Small Businesses

Introduction to RFM Analysis for Small Businesses RFM Analysis stands for Recency, Frequency, and Monetary value. It’s a simple, data-driven method to segment customers based on their purchasing behavior. Small businesses can leverage RFM to uncover hidden growth opportunities, improve productivity, and boost profitability. Why RFM Analysis Matters to Small Business Productivity Productivity isn’t just … Read more