Tracking brand mentions across AI chat models like ChatGPT, Claude, and Perplexity is becoming a critical aspect of modern digital marketing. As AI continues to shape how users interact with information, understanding and optimizing your brand’s presence in these platforms can give you a significant edge. In this guide, we’ll explore how to set up … Read more
Search optimization is evolving faster than ever. With AI-driven search engines redefining how users find answers, marketers are debating whether to adopt AEO (Answer Engine Optimization) or stick with the broader term GEO (Generative Engine Optimization). The choice matters because it shapes how businesses approach content and visibility in the age of AI. The Core … Read more
Search engines are evolving faster than ever. With artificial intelligence taking center stage, traditional SEO tactics no longer cut it. Businesses need to adapt quickly or risk losing visibility in the digital landscape. Why AI Search Changes Everything AI search prioritizes relevance and authority over keyword stuffing and backlink quantity. This shift means websites must … Read more