In the fast-paced world of sales, every interaction counts. Yet, many businesses overlook a critical aspect of the sales process: customer support. A recent experience shared by a founder highlights a common issue: a promising $50,000 deal fell through after a prospect had a frustrating interaction with the support team. This scenario is not unique; … Read more
Many businesses focus heavily on their sales processes, diligently tracking pipelines and nurturing leads. However, a crucial yet often overlooked area is the support experience during the sales cycle. If you’re not careful, your support team can unintentionally sabotage deals. Consider this scenario: a prospect, excited after a stellar demo and a competitive pricing offer, … Read more
In the competitive landscape of B2B tech, video production, and SaaS, generating demo meetings is just the first step. The real challenge lies in converting those meetings into paying clients. Many agencies face this hurdle, often leading to frustration and lost opportunities. Understanding the nuances of your prospects’ needs and effectively communicating your value proposition … Read more