Marketing Analysis Tools, Guides, Resources, Marketing Research Templates, Software and Charts for Marketing Professionals The most valuable asset for any company is the marketing system. While many people associate the word system with technology, this has nothing to do with any technology. It is a business system. However, fact is, unlike other systems the marketing … Read more
Compared to other performance management approaches the balanced scorecard provides more than financial KPIs and measures, but it incorporates four strategic categories of performance indicators into one strategic system. The four categories include: financial, customer, process and learning & growth perspectives. Even though the approach provides an integrated business strategy and measurement system including the … Read more
PEST Analysis is a business analysis and organizational assessment methodology focused on the external or environmental forces which are generally not controlled by an organization or the organization has very little influence on these forces. The result of PEST Analysis gives management an overview and evaluation of the external forces and the company’s position within … Read more
Balanced Scorecard When strategic planning becomes mundane, taken for granted, and not regularly reviewed, it is time to implement some changes so the plan can be fresh and be useful. Utilizing what is known as a “balanced scorecard” is a strategic planning and management system widely used in business, industry, government, and nonprofit … Read more
Financial ratios, metrics, KPIs, financial statements analysis, financial reporting, planning, performance, financial dashboard development and more financial resources: Traditional Costing vs. Activity Based Costing Traditional costing treats overhead using the amount of a certain cost driver, like the volume of work hours required to manufacture a product. Cost driver is actually a point that triggers … Read more
The decision or alternative might be a project, investment, organizational change and any business initiative. In addition the same approach can be used for evaluating cost and benefits for stakeholders such as customers. What is involved in the analysis? 1. Evaluation of the change in total cost with or without a certain alternative including all … Read more
The objective of any inventory management program or inventory system should be to minimize cost, maximize profit while being able to meet customer expectations (orders). Just like in any business discipline tracking, monitoring and measuring metrics is crucial for effective management. However the metrics you use will drive the performance because you’ll be focusing on … Read more
The share of wallet helps companies understand their share of the total customer purchases. For example, if you are a packaging products provider you would like to know how much of the customer packaging needs are satisfied from your company versus other packaging suppliers. In most cases the policies of your customers won’t change and … Read more
Segmentation based on Ownership (ex: Private, Government) Segmentation based on Industry Segmentation based on Location (ex: Region, City, Country, Zip Code) After identifying attractive target market and understanding the competitive forces in the marketplace, next is developing a successful market approach. It is very important for the business to offer something different and position … Read more