Resources
Performance Management: The 5-Step Cycle of Managing High Performance
Performance Management is all about developing a foundation where employees can deliver the highest performance. It is a system of strategies, policies, information management and continuous improvement. Highest performance can be achieved only through a holistic system approach to management where everything is organized and streamlined to work on achieving the overall goals of the … Read more
Zero Based Budget Example and Template
Zero Budget The process of budgeting in most organizations follows the logic that the next year budget will be same as this year with only a few minor changes. The sales budget will follow this logic as well as any production, marketing or operational budget. Is anything wrong with this budget development approach? The answer … Read more
What is Affinity Marketing?
Affinity marketing is a direct marketing approach where two organizations partner with each other to provide new offerings out of their existing complementary products and services in order to boost branding and revenue. When it is done the right way, the affinity marketing program helps each of the companies involved to boost customer loyalty, get … Read more
Value Proposition and Sales Strategy Plan Development
Value Proposition 1. What we sell? While most companies define the benefits of their products and services the high performance sales organizations have clear and effective value propositions – more on this later in this article. 2. Who is the customer? In addition to creating customer segments and groups, successful business organizations develop an ideal … Read more
3 Simple Operating Performance Ratios
Operating Performance Ratios Operating performance ratios is an important category of financial ratios analysis. Evaluating the overall company operating performances require analysis of company’s revenue and cost structure, inventory analysis as well as analysis of accounts receivables. Revenue or sales will show how successfully the organization operates in terms of market share and marketing and … Read more