SCAMPER Tool – Creativity

What is SCAMPER and how to use the SCAMPER tool to boost creativity?   When you brainstorm new ideas for new strategies, new products and services, new processes… it is important to have fresh and new perspectives and step back to see the reality with a different mindset. However with the fast paced business environment … Read more

Management by Objectives

The Difference that Management by Objectives (MBO) Can Make for Your Business Management by Objectives is a form of goal definition within a business that allows the management and the rest of the employees to understand and agree on the same outcomes that need to be achieved by that business. The term was coined in … Read more

Business Dashboard

Traditionally business reporting in organizations has been organized through the use of data warehousing approaches with the purpose of managing multiple sources of data. The business dashboard reporting approach, which started in the eighties, brought to the table more sophisticated way of reporting and analysis through better data management and visualization. Today, as the business … Read more

Is Market Share Still a Valid Marketing Metric?

The goal of marketing performance metrics is to make sure we invest and allocate our limited resources in the most effective initiatives. Based on this our marketing metrics should have the power to inform us what is working and what is not working so we can reallocate resources and continuously improve our business. One of … Read more

Recruiting Strategies

20 Recruiting Strategies to Hire the Right Employees Recruiting Strategies before the Interview 1. Talk to the potential candidate on the phone. Brief phone conversation before the interview can help you get important information about the potential candidate you are about to interview. 2. If you have not received yet the candidate resume this is … Read more