Is Market Share Still a Valid Marketing Metric?

The goal of marketing performance metrics is to make sure we invest and allocate our limited resources in the most effective initiatives. Based on this our marketing metrics should have the power to inform us what is working and what is not working so we can reallocate resources and continuously improve our business. One of … Read more

Recruiting Strategies

20 Recruiting Strategies to Hire the Right Employees Recruiting Strategies before the Interview 1. Talk to the potential candidate on the phone. Brief phone conversation before the interview can help you get important information about the potential candidate you are about to interview. 2. If you have not received yet the candidate resume this is … Read more

Balanced Scorecard Toolbox for Excel

Create Balanced Scorecard Reports and Strategy Maps Instantly in Excel The balanced scorecard toolbox for Microsoft Excel – automated Balanced Scorecard Templates, Reports, Strategy Map Creation, Performance Metrics Reporting and more… Professional Balanced Scorecard Tools, Templates and Software for Excel users. No excel skills required! Set up your Balanced Scorecard Metrics and KPIs for each … Read more