Pricing Strategies in Marketing

Different Types of Marketing Pricing Strategies Pricing strategy in the market is the process of identifying the optimum price for a certain product that is yet to be introduced or already exists. Pricing, product, place and promotion makes up the four elements of marketing mix. Without pricing, the marketing strategy becomes incomplete. For entrepreneurs who … Read more

Root Cause Analysis & Examples

Root Cause Analysis And Example First of all, what is the root cause analysis? Root cause analysis, or RCA, this is a way that people look into and label the causes of health, quality, safety, production, reliability. This is used to find out what happened, why it happened, and how. The knowledge of why an … Read more

Cost Benefit Analysis Templates, Definition and Examples

What is Cost Benefit Analysis? A cost benefit analysis (CBA) is a process that involves evaluating an intended course of action by determining its present and intended value. It is sometimes referred to as benefit cost analysis and it’s a technique that estimates the strength and weaknesses of alternative options during project evaluation, project proposals, … Read more

Top Customer Service Interview Questions

Customer Service Interview Questions To Find The Right Candidate: Hiring a customer service agent is a rough process. Someone who works in customer service is the heart of your business and can bring customers in or push them out. So you need to hire the right person for the job, which means you need the … Read more

What is Big Data Analytics?

With the world rapidly accepting digitalization and technology, the volume of data being generated has surpassed all estimates. As per some statistics available, we are generating a staggering 2.5 quintillion bytes of data every day. Another interesting fact is that 90% of the data available today has been generated in the last couple of years. … Read more

KPIs for Human Resources Department

Top KPIs for HR Department First, a KPI is a key performance indicator. What this means is it is a way to measure specific areas of business. This can be between business, department, or project. These KPIs benefit a company by showing them what they need to do and what they need to change. They … Read more

How to Write a Marketing Plan

Steps and Tips on How to Write a Marketing Plan Roman philosopher Marcus Tullius Cicero once said; “before beginning, plan carefully”. Technically, planning is the precise goal of a marketing plan. The whole idea behind crafting a good marketing plan is so that a business can focus its energy towards the right areas. It serves … Read more