Zero Budget The process of budgeting in most organizations follows the logic that the next year budget will be same as this year with only a few minor changes. The sales budget will follow this logic as well as any production, marketing or operational budget. Is anything wrong with this budget development approach? The answer … Read more
Affinity marketing is a direct marketing approach where two organizations partner with each other to provide new offerings out of their existing complementary products and services in order to boost branding and revenue. When it is done the right way, the affinity marketing program helps each of the companies involved to boost customer loyalty, get … Read more
Value Proposition 1. What we sell? While most companies define the benefits of their products and services the high performance sales organizations have clear and effective value propositions – more on this later in this article. 2. Who is the customer? In addition to creating customer segments and groups, successful business organizations develop an ideal … Read more
Operating Performance Ratios Operating performance ratios is an important category of financial ratios analysis. Evaluating the overall company operating performances require analysis of company’s revenue and cost structure, inventory analysis as well as analysis of accounts receivables. Revenue or sales will show how successfully the organization operates in terms of market share and marketing and … Read more
Marketing Analysis Report And here is a simple suggestion you can use (given the potential complex research you might be facing right now) – try to use this structure as a guide and also as being a general outline for your marketing analysis report, document or presentation creation. Every single portion of your document or … Read more
Effective managers and analysts use both quantitative and qualitative company analysis to better understand the organizational performance and financial situation. While the quality part of the analysis includes gathering input from the company management, executives, clients, vendors, etc. the quantity type of analysis includes financial analysis of financial statements and ratios. The ratios or KPIs … Read more
Designing questionnaire is among the foundations associated with researching the market. The particular questionnaire is simply not an end alone but it is just an effective marketing research and marketing analysis tool where individuals are questioned and responses are recorded in a well organized way. Without using questionnaires typically the interview or survey will not … Read more
It is the way we live our lives – we continuously inform ourselves with all the events and developments that mean something to us. Trends are important indicators not only for the present but also for the future. By following trends it is simple to see and understand what is coming up next and what … Read more
The customer value proposition explains the unique and specific benefits for your core customer and it is not necessary statement about your product and services. For example, your unique statement can simply communicate the way you do business – which means that you don’t have to offer the best product in the market in order … Read more