Quality Systems and Tools for Evaluating the Quality of Services and Products Your customer satisfaction is always influenced by quality of your products and services. Consequently, the actual purchase motives of the customers, customer loyalty and in the end the company sales flow are influenced by the customer satisfaction level. In this customer … Read more
What is SCAMPER and how to use the SCAMPER tool to boost creativity? When you brainstorm new ideas for new strategies, new products and services, new processes… it is important to have fresh and new perspectives and step back to see the reality with a different mindset. However with the fast paced business environment … Read more
How to use the Ansoff Matrix: The Ansoff Matrix is used for planning and analysis of alternatives for business growth. This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix has four quadrants: Business Growth with Existing Products in Existing Markets. This approach is Market … Read more