What Is a Product Mix? A product mix (or product assortment) is the complete set of products a company offers to the market. When capacity, labor, or material constraints exist, a firm cannot produce every possible item at the desired volume. Strategic product‑mix planning helps you decide which products to produce, in what quantities, and … Read more
Understanding Product Mix Strategies In today’s competitive business landscape, effective product mix strategies are essential for maximizing profitability and sustaining market presence. The Theory of Constraints (TOC) and Activity-Based Costing (ABC) are two approaches that can greatly enhance product mix decision-making. Together, these strategies allow companies to optimize their products while accounting for the underlying … Read more