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pricing optimization

Pricing Strategies in Marketing

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Understanding Pricing Strategies in Marketing Pricing strategy is a crucial component of the marketing mix, alongside product, place, and promotion. It involves determining the optimal price for a product or service, whether newly introduced or already existing in the market. An effective pricing strategy helps businesses maximize profits, capture market share, and position their offerings … Read more

Categories Account-Based Marketing Tags 7Ps of Marketing, pricing optimization, pricing strategies

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