Why Every New Product Needs a Dedicated Marketing Plan Launching a new product without a solid marketing plan is like sailing without a compass – you’ll never know if you’re heading toward profit or drifting into obscurity. A focused plan helps you understand the target market, define the unique value proposition, and allocate resources where … Read more
Marketing Strategy for New Product: A Comprehensive Guide Introducing a new product to the market is essential for business growth and staying competitive. However, without a robust marketing strategy tailored specifically for new product launches, even the best inventions can fail to gain traction. This guide provides clear steps and actionable strategies to successfully market … Read more
Why a Thoughtful Pricing Strategy Matters Launching a new product is exciting, but setting the right price can make or break its success. A well‑crafted pricing strategy helps you: Align price with perceived value. Accelerate market adoption. Protect profit margins from day one. Gather data for continuous price optimisation. Core Pricing Approaches to Consider 1. Differential … Read more