metrics

How to Conduct Effective Discovery When Leadership Assumes the Solution

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When leadership hands you both a clear KPI and a suggested solution, it can feel like a trap. You might worry about jumping straight into delivery without validating if the solution really addresses the real problem. This situation is common, especially in fast-moving businesses with tight timelines. The key is to treat the given solution … Read more

Bridging Data Dialects: How to Align Metrics Across Your Team

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When different teams interpret the same metric in various ways, confusion reigns. This common scenario—where sales, marketing, product, and data teams view metrics through their unique lenses—can stall decision-making. The term ‘conversion rate’ might mean one thing to sales, another to marketing, and yet something entirely different for product management. Such differences can create friction, … Read more