Database marketing is the most important part of successful direct marketing because it contains all the required information for creating customized and personalized engagement. Based on the prospect’s and customer’s source, stage, interest, engagement, etc. personalized experience can be created by the company in order to maximize the direct marketing experience. How to improve your … Read more
Definition A marketing plan is normally a typical business plan document which is created for the business to explain the existing marketing situation and describe the marketing strategy for the short-term and/or long-term future. Based on the planning time period a typical marketing plan will be an annual plan. However, the time period can range … Read more
In addition to the initial purchase cost of acquiring new products or services TCO shows all the relevant costs of installing, using, maintaining and managing the product. In addition, more detailed TCO can use the opportunity costs and the disposal costs of the product. Total cost of ownership can be a powerful sales and marketing … Read more
The goal of marketing performance metrics is to make sure we invest and allocate our limited resources in the most effective initiatives. Based on this our marketing metrics should have the power to inform us what is working and what is not working so we can reallocate resources and continuously improve our business. One of … Read more
Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by number of new customers. Example: % gross margin % net margin margin per product category margin per customer segment
Customer / Market Segmentation Customer segmentation is critical and challenging. Understanding and quantifying your current customer base is the starting point for any successful segmentation. This step in the process requires decision makers to analyze the customer data. You need to define your current and relevant customer segments and quantify the segment size … Read more
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Marketing Plan Template Free Download One of the most common questions related to marketing plan development is “What exactly do I need to create a good marketing plan?” This quick guide focuses on the 4 most critical components of a successful marketing plan and gives you a free marketing plan template for developing the 4 … Read more
Simplify your Marketing Reporting and Analysis Continuously track all marketing metrics, info, analysis, trends… on one-page report. Discovering key marketing issues is easy when you see everything you need on one page. You can identify top issues and priorities and focus on what works best for your business. Save time and money and get rid … Read more