Financial Metrics for Marketing Managers

Financial Metrics Important for Making Marketing Decisions The main aim of every business venture is to make profit. In most cases the efforts made in making a business successful are creation of perfect products, sales generation and good customer relations. However good you are at these factors you must have a perfect understanding of key … Read more

B2B Marketing Performance Metrics

Business to business marketing performance metrics and KPIs B2B Marketing Performance Metrics: B2B marketing or business-to-business marketing can also be referred to as e-biz. B2B marketing involves the exchange of information also known as e-commerce, products and services between businesses. B2B marketing is a commercial transaction between businesses. Every business venture aim at having measurable … Read more

Mr Dashboard Weekly | July 18

  Last week we brought you Mr Dashboard Weekly [July 11], and with so much more exciting content to show you, we just couldn’t resist bringing all our business tips together once again. Each and every day our tantalizing team brings you articles that can excel, and vastly improve your booming business. We realize that … Read more

Marketing Strategy for New Product

Creating Successful Marketing Strategy for New Product Sound New Product Marketing Strategy: There is a pretty fair chance that you’re not just always going to sell the same products for the rest of your business life. That is even a sound business practice, as most of you know. Our customers get bored of us, and … Read more

Marketing Strategies for New Products

Many people have the desire to create their own business and become well-known and successful entrepreneurs. This is an area of growing interest in order to establish a niche within the marketplace.  Launching a new business requires considerable attention to detail and marketing strategies in order to succeed. It is particularly important to establish novel … Read more

Marketing Strategy Planning Template Free

Download the free marketing strategy planning template     How to use this template? This template is used to help you better plan your strategy especially when you need to create a marketing plan for your business plan. In addition to formal business and marketing plan development, successful businesses reevaluate their plans and strategies on … Read more

Pricing Strategies in Marketing

Different Types of Marketing Pricing Strategies Pricing strategy in the market is the process of identifying the optimum price for a certain product that is yet to be introduced or already exists. Pricing, product, place and promotion makes up the four elements of marketing mix. Without pricing, the marketing strategy becomes incomplete. For entrepreneurs who … Read more

How to Write a Marketing Plan

Steps and Tips on How to Write a Marketing Plan Roman philosopher Marcus Tullius Cicero once said; “before beginning, plan carefully”. Technically, planning is the precise goal of a marketing plan. The whole idea behind crafting a good marketing plan is so that a business can focus its energy towards the right areas. It serves … Read more