marketing audit

Marketing Audit Checklist

Why a Marketing Audit Matters A marketing audit is a systematic review of your marketing strategy, tactics, and results. Conduct it annually or quarterly to keep your efforts aligned with business goals and market shifts. An audit helps you: Identify gaps between strategy and execution. Spot wasted spend and untapped opportunities. Benchmark against competitors. Lay … Read more

Marketing Plan Audit Can Drastically Improve Marketing Performance

What is a Marketing Plan Audit? A marketing plan audit is a comprehensive evaluation that examines your marketing strategy, measures the return on investment (ROI) of your marketing initiatives, and ensures that there is a robust marketing system in place to achieve your business goals. The audit identifies both the strengths and weaknesses in your … Read more