Market Analysis

What is PEST Analysis? PEST Examples, Definition and Framework for Managers

Understanding PEST Analysis: Definition and Purpose PEST Analysis is a strategic business assessment tool that focuses on identifying the external forces affecting an organization. These forces are usually beyond the company’s control but have a significant impact on its success and competitive positioning. By examining Political, Economic, Sociological, and Technological factors, PEST Analysis offers managers … Read more

Product Life Cycle Management

Understanding Product Life Cycle Management Product Life Cycle (PLC) Management is crucial for any business aiming to maximize its profitability and market relevance. The PLC framework outlines the evolutionary stages a product goes through, from inception to decline. Here, we detail four critical stages of the product life cycle: Market Introduction Market Growth Market Maturity … Read more