lead scoring

How AI Sales Tools Can Enhance Marketing to Sales Handoff

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AI sales tools have been a buzzword in the business world for a while now. While many of these tools focus on streamlining tasks for sales teams, such as summarizing calls and drafting emails, there’s a growing need for solutions that enhance the critical handoff between marketing and sales. This article delves into how AI … Read more

Fix Lead Qualification Chaos: Practical Steps to Align Sales and Marketing

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Lead qualification issues are costing B2B companies time, money, and frustration. Misaligned sales and marketing teams create bottlenecks, waste resources, and miss revenue opportunities. If this sounds familiar, you’re not alone—this is one of the most common challenges in B2B lead generation. Why Lead Qualification Matters Poorly qualified leads hurt your bottom line. When marketing … Read more