Ansoff Matrix
How to use the Ansoff Matrix: The Ansoff Matrix is used for planning and analysis of alternatives for business growth. This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix … Continued
Market Value Added (MVA)
How is MVA calculated? The MVA formula: MVA = Market Value – Capital Value What is the relationship between MVA and Economic Value Added (EVA)? Market value added is the present value of any future EVAs. How is EVA calculated? … Continued
Quality Management Tools
PDCA PDCA is a general methodology or framework for continuous problem solving process: Plan Do Check Act It is used in quality management as a foundation of the overall quality management approach in the organization.
Marketing Metrics
Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by number of new customers. Example: % gross margin % net margin margin per product category margin per customer segment
Customer Segmentation
Customer / Market Segmentation Customer segmentation is critical and challenging. Understanding and quantifying your current customer base is the starting point for any successful segmentation. This step in the process requires decision makers to analyze the customer data. … Continued
Traditional Costing vs. Activity Based Costing (Excel Software and ABC Guides)
Traditional vs. ABC Costing Effective cost analysis allows organizations to identify all costs related to doing business. When costs are allocated to particular products, departments, activities, services, customers, etc. managers can improve their knowledge and understanding of the real cost … Continued
Project Charter Template (Free Download)
Project Charter A Project Charter is known as a report on the project scope, goals and team members within the project. This is the essential file to make certain that absolutely everyone engaged on the project understands the role as … Continued
Quality Terms: Understanding the difference between QA and QC
Quality Assurance vs Quality Control Quality management and six sigma professionals use the terms Quality Control and Quality Assurance frequently in their meetings, documents, analysis, plans and presentations. In addition, the most frequently terms used are TQM or total quality … Continued
Business Metrics Samples, Examples and KPI Categories
We use some type of KPIs, ratios or business metrics on a daily basis even not as part of our organized business reporting. Metrics like profit margins, COGS, operating cost, customer retention, customer satisfaction, number of late orders, number of … Continued
