New: Get the PDF version of the Marketing Leverage System seminar Marketing leverage system is a body of knowledge packaged in a way that can be used by any marketing manager, business manager and business owner. Users from … Continued
Many people have the desire to create their own business and become well-known and successful entrepreneurs. This is an area of growing interest in order to establish a niche within the marketplace. Launching a new business requires considerable attention to … Continued
Steps and Tips on How to Write a Marketing Plan Roman philosopher Marcus Tullius Cicero once said; “before beginning, plan carefully”. Technically, planning is the precise goal of a marketing plan. The whole idea behind crafting a good marketing plan … Continued
As soon as the sales plan is developed, the subsequent rational phase would be to set up the sales team to attain the business goals. Choices should be made regarding the kind of sales responsibilities necessary to be carried out … Continued
Behind every successful business plan there is a carefully executed business analysis. Creating a business plan involves variety of important parts like marketing plan, financial plan, operational plan, sales forecast and budget. In order to develop a good business plan, … Continued
If this formula is so important and so easy to calculate the question is why we are not using it when it comes to some most important issues in our organizations. Marketing is an ideal example representing those areas. Today … Continued
Affinity marketing is a direct marketing approach where two organizations partner with each other to provide new offerings out of their existing complementary products and services in order to boost branding and revenue. When it is done the right way, … Continued
Database marketing is the most important part of successful direct marketing because it contains all the required information for creating customized and personalized engagement. Based on the prospect’s and customer’s source, stage, interest, engagement, etc. personalized experience can be created … Continued
Definition A marketing plan is normally a typical business plan document which is created for the business to explain the existing marketing situation and describe the marketing strategy for the short-term and/or long-term future. Based on the planning time period … Continued
3 Forms of Marketing Performance Metrics for Your Business Understanding the Value of Your Advertising and Promotions with Marketing Performance Metrics Marketing performance metrics provides your company with the ability to better understand the successes (or lack thereof) of the … Continued
