Marketing Management, Research and Analysis Tips, Articles and Templates

Marketing Analysis Tools, Guides, Resources, Marketing Research Templates, Software and Charts for Marketing Professionals

The most valuable asset for any company is the marketing system. While many people associate the word system with technology, this has nothing to do with any technology. It is a business system. However, fact is, unlike other systems the marketing system is the only one that creates revenue and profits for the business.

Every successful business has a reliable marketing system in place. Without a reliable marketing system forecasting your sales is impossible.

Only a continuous disciplined set of integrated marketing processes can deliver predictable results. When you build your own marketing leverage system all the lead generation, promotion, prospecting, selling, referral… processes deliver the expected results regardless of the channels and media used in your marketplace. It is a multi-media marketing….

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Marketing System: How Reliable Is Your Current Marketing?

Reliable and predictable marketing system means that you are in control – you can forecast based on your marketing system how much new business you will generate next month, how many new customers you will get, how many products and services you will sell… which of course help you plan your scheduling and capacity…

Marketing Plan Components

Marketing Plan Creation and Marketing Plan Development: What is really critical for success of your plan? – Here are the critical issues you need to consider in order to develop successful marketing plan for your business…

Marketing Analysis Report Structure and Outline

Marketing analysis and market research are essential for strategy development, new service and product creation and improving marketing KPI performance. Marketing reporting in addition help managers improve their business insight however when marketing managers deal with multiple sources of analysis, data, facts, secondary research, findings…

One-Page Marketing Plan

Follow these 10 critical steps to create your winning marketing plan. If you are developing 1-page marketing plan or creating a 40-page marketing document for your official business plan the following 10 critical components will help you stay focused…

Questionnaire Design in Marketing Research

Developing effective questionnaire for your marketing research is the first step towards successful marketing analysis and research. Tips and issues to consider in order to avoid common mistakes and improve your analysis. The types of questions, survey layout, the sequence of questions and more…

6 Criteria for B2B Customer Segmentation

Market segmentation in business to business sales and marketing is crucial for effective business growth, revenue growth and effective lead generation system. Use the following six B2B segmentation variables to define your ideal customer segment and improve your marketing and sales initiatives…

What is Brand Management?

Successful brand management includes all the marketing strategies, processes, and activities which are directly or indirectly related to the creation, sustaining and continuously improving the brand equity, reputation, perception and market positioning…

Service Marketing

The top 5 components of winning service marketing: How to organize your service marketing and improve the promotion, advertising and selling of your existing services. Using services to improve your physical product offerings. Strategies for selling and marketing services…

Share of Wallet

Share of Wallet as a Key Marketing Metric and Sales Growth KPI: How to increase your current share of wallet with your existing customers? Share of wallet is a marketing metric that measures the company’s share of customer’s business…

How to Plan and Measure Affinity Marketing

Affinity marketing: The good news is that similar to any other direct response campaigns affinity partnership campaigns are simple and easy to measure. Depending on your specific expectations, goals and objectives, come up with the right metrics for your campaigns and analyze your performance…

Customer Value Proposition Tips and Examples

The customer value proposition statement explains the unique and specific benefits for your core customer and it is not necessary statement about your product and services. For example, your unique statement can simply communicate the way you do business – which means that you don’t have to offer the best product in the market in order to develop a strong position…

5 Steps to Analyze your Stakeholders

The most important issue in stakeholders analysis is that your stakeholders have different interests in your business and sometimes their interests might be in conflict with one another. It is your job to make an assessment and accurate analysis of your stakeholders and develop strategies which take into consideration the pros and cons of various decisions…

Marketing Audit Checklist

Marketing audit is a detailed analysis and evaluation of your marketing plan and performance. Similar to conducting SWOT analysis, the marketing audit will identify strengths, weaknesses, opportunities and threats related to your marketing effectiveness…

Customer Information System Tips and Ideas

10 Ways to Improve and Manage your Customer Information System: One of the most effective ways to help your customer acquisition as well as your customer retention is a better customer insight created by building and managing an organized customer information system…

Database Marketing Tips

Increase in marketing effectiveness and customization has been achieved by adding the RFM approach to database marketing. The RFM concept allows you to analyze the data in your database based on the 3 RFM variables: R, F and M which stand for recency, frequency and monetary value…

Situational Analysis in Marketing

Situational analysis in marketing is a collection of marketing analysis and research concepts evaluating current and potential trends, factors, and circumstances which have a potential to impact the overall performance of the company…

Blue Ocean Strategy: The 4 Questions

The blue ocean strategy tool helps users rebuild the customer value elements. This strategic management concept uses 4 very simple questions to make it easier for users to think and go through their traditional industry frameworks and competitors’ business models and develop unique business strategy…

Customer Retention Strategies

What is customer retention? Why it is one of the most important strategic programs for your organization? Customer retention is a strategy, concept and system which includes the processes conducted by the organization with the purpose of improving your current customer retention rate…

Total Cost of Ownership in Sales and Marketing

TCO is a cost management tool used in marketing and sales for quantifying the total relevant costs of using a certain product or service over its lifetime.

In addition to the initial cost and the purchase cost, TCO or total cost of ownership shows all the major relevant costs and the total cost for the customer. TCO is a powerful tool for presenting the features and benefits of using a particular products and services…

Social Media Research

The 5 ideas on how to use social media for your marketing research. Social media channels are great opportunities for gathering feedback, customer analysis, competitors’ analysis, conducting focus groups and surveys and getting direct feedback and ideas in how to improve your business…

20 LinkedIn Tips for Business Professionals

Here are 20 LinkedIn Tips to help you use LinkedIn as your powerful Networking, Marketing and Research Tool and resource for growing your business and improving your current positioning…

Conjoint Analysis in Marketing

Conjoint analysis is a marketing research concept based on statistical analysis. The main goal of conjoint analysis is to analyze customer preferences and needs by using product and service attributes and measuring how the target market values various product features…

Marketing Metrics: Is Market Share Relevant?

Is market share relevant? The goal of marketing performance metrics is to make sure we invest and allocate our limited resources in the most effective marketing initiatives. Based on this our marketing metrics including market share should inform us about what is working…

The Top 3 Direct Mail Marketing Tips for Profitable Campaigns

How to improve your direct mail marketing: Direct mail can be extremely effective for some businesses. However, it is both an art and a science. It is science because it is measurable and it is an art because a small change in your campaign…

Marketing ROI: 6 Simple Ways to Measure Your ROI in Marketing

Here are the 6 simple ways to organize and improve your existing marketing system and be able to continuously monitor and measure your marketing ROI as well as other marketing metrics…

Balanced Scorecard Customer Perspective Examples and Metrics

The customer perspective or customer category in the Balanced Scorecard reporting and performance management is critical for achieving your strategic objectives which is the overall goal of each and every balanced scorecard initiative…

Customer Service KPI Reporting Guide

Customer Service Reporting, Analysis and Management is a critical source of information to improve your business overall. Customer Service KPIs and Metrics on your dashboard…

PEST Analysis Examples

What is PEST Analysis and how this management analysis framework and methodology can help you position for the future by understanding and evaluating external factors, minimizing risk and maximizing opportunities for your business…

How to Improve your Creativity with SCAMPER

SCAMPER is an easy-to-use tool with seven structured categories that will boost your creativity, innovation and brainstorming whenever you need fresh and new perspectives and ideas. SCAMPER is very effective creativity tool used in new product, service, process… development and improving current products…

Simple and Actionable Data Mining and Customer Segmentation with RFM

RFM is a simple to use and powerful data mining and customer segmentation methodology used in RFM for Excel – The Data Mining and Customer Segmentation Software for Microsoft Excel users…

Marketing Performance Metrics

A more significant amount of marketing manager concentration should be placed on a marketing organization’s efficiency and efficacy as a whole. Among the specific marketing performance metrics categories are those which involve the contribution the marketing has on the customer acquisition rate, the performance share, the rate of adoption of new products and services, the average value of each order…

BCG Matrix Analysis

Tips on using the BCG Matrix. BCG Matrix also known as Growth – Share Matrix is a strategic tool for portfolio planning and analysis…

RFM Analysis

Tips on performing RFM Analysis. RFM (Recency, Frequency, Monetary) Analysis is a simple database marketing approach…

Sales Pipeline for Excel

Simplify your sales funnel and focus on your sales management…

Marketing Plan

Tips on developing your marketing plan. This article reviews the things you need to consider for your marketing plan…

Customer Segmentation

Tips on performing customer segmentation. How to divide your customer base into important customer segments…

Customer Retention

Tips on customer retention. Build your retention strategy and keep your profitable customers…

Product Life Cycle

Tips on understanding your product life cycle and developing appropriate growth strategy…

Ansoff Matrix

Tips on using the Ansoff Matrix. Simple tool for Business Growth Planning and Developing Products and Markets…

GE Matrix Analysis

Tips on using the GE Matrix. GE Matrix expands on the BCG Matrix by considering additional factors…


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