What is product management as a function and driving force in your business Product management is an essential part of most businesses. As business managers, stakeholders and executives, having a good product management system in place can be a proper … Continued
Many people have the desire to create their own business and become well-known and successful entrepreneurs. This is an area of growing interest in order to establish a niche within the marketplace. Launching a new business requires considerable attention to … Continued
Creating pricing strategy for new product? Consider these pricing approaches: One of the most difficult problems both small to large size businesses encounter when launching a new product is setting an appropriate price for it, where consumers can feel … Continued
Different Types of Marketing Pricing Strategies Pricing strategy in the market is the process of identifying the optimum price for a certain product that is yet to be introduced or already exists. Pricing, product, place and promotion makes up the … Continued
The Product life cycle explains the product evolution stages during the entire product life cycle. There are generally four product life cycle stages: market introduction market growth market maturity market decline Market Introduction During this stage the product is has … Continued
As a result of these changes the product strategy will also require changes in the supply chain management. The supply chain as a chain of interrelated functions and organizations with a role of moving raw materials, products, inventory, packaging and … Continued
While generally brand is defined in a very limited terms such as company name, brand name and brand image, the overall perception of a brand is created as a result of the total experience for the customer which includes many … Continued
