What is product placement in marketing and business development Understanding what is product placement: Advertising have come a long way in today’s world, the traditional methods such as newspaper, word of mouth, bill boards and commercials are still useful although … Continued
What is new product development and why is it Important for your organization? Running a business you hear a lot of terms. Some you know, others are questionable. One of the questions you may ask yourself may be, what is … Continued
Creating Successful Marketing Strategy for New Product Sound New Product Marketing Strategy: There is a pretty fair chance that you’re not just always going to sell the same products for the rest of your business life. That is even a … Continued
What is product management as a function and driving force in your business Product management is an essential part of most businesses. As business managers, stakeholders and executives, having a good product management system in place can be a proper … Continued
Many people have the desire to create their own business and become well-known and successful entrepreneurs. This is an area of growing interest in order to establish a niche within the marketplace. Launching a new business requires considerable attention to … Continued
Creating pricing strategy for new product? Consider these pricing approaches: One of the most difficult problems both small to large size businesses encounter when launching a new product is setting an appropriate price for it, where consumers can feel … Continued
Different Types of Marketing Pricing Strategies Pricing strategy in the market is the process of identifying the optimum price for a certain product that is yet to be introduced or already exists. Pricing, product, place and promotion makes up the … Continued
The Product life cycle explains the product evolution stages during the entire product life cycle. There are generally four product life cycle stages: market introduction market growth market maturity market decline Market Introduction During this stage the product is has … Continued
As a result of these changes the product strategy will also require changes in the supply chain management. The supply chain as a chain of interrelated functions and organizations with a role of moving raw materials, products, inventory, packaging and … Continued
While generally brand is defined in a very limited terms such as company name, brand name and brand image, the overall perception of a brand is created as a result of the total experience for the customer which includes many … Continued