Calculate and Tracking Your Return On Marketing Investment How To Calculate Return On Marketing Investment: Calculating how many new sales acquired by your advertising is known as ROI on Marketing or Return on Marketing Investments. Advertising is generally very costly … Continued
How to Manage Business Portfolio and Product Portfolio for Sustainable Business Growth Business portfolio is business group of specific investments, products, companies and various brands. On the other side, product portfolio is a mix of products and services the company … Continued
Voice of the Customer Process The Voice of the Customer Process Flow: Listening to your customer’s needs on a daily basis can radically improve your organization’s success. Listening to your customers is a universal business mantra. You still have companies … Continued
Using Marketing Performance Metrics to Improve your Marketing Activities and Campaigns The effective marketing manager determines the key metrics — as well known as key performance indicators or simply KPIs — to gauge the performance of the entire marketing work … Continued
How to Evaluate the Viability of a New Product or Service in your Market Market viability of a product or service: Failure of service or product creates a very negative effect on a company. To avoid this particular result, managers … Continued
Financial Metrics Important for Making Marketing Decisions The main aim of every business venture is to make profit. In most cases the efforts made in making a business successful are creation of perfect products, sales generation and good customer relations. … Continued
Business to business marketing performance metrics and KPIs B2B Marketing Performance Metrics: B2B marketing or business-to-business marketing can also be referred to as e-biz. B2B marketing involves the exchange of information also known as e-commerce, products and services between businesses. … Continued
