Designing questionnaire is among the foundations associated with researching the market. The particular questionnaire is simply not an end alone but it is just an effective marketing research and marketing analysis tool where individuals are questioned and responses are recorded … Continued
The perfect case scenario would be to have your ideal customer brainstorming and evaluating ideas with your team about what the perfect product would be in terms of benefits and features for the customers. In some cases this is feasible. … Continued
Database marketing is the most important part of successful direct marketing because it contains all the required information for creating customized and personalized engagement. Based on the prospect’s and customer’s source, stage, interest, engagement, etc. personalized experience can be created … Continued
Data Mining Data mining is the process of working with your data to identify important customer trends, behaviors, segments, patterns, etc. Every organization has historical data in one way or another.Customer purchases, customer inquiries, customer service interactions, customer surveys, sales … Continued
Definition A marketing plan is normally a typical business plan document which is created for the business to explain the existing marketing situation and describe the marketing strategy for the short-term and/or long-term future. Based on the planning time period … Continued
Excel4Marketing Samples
How to use the Ansoff Matrix: The Ansoff Matrix is used for planning and analysis of alternatives for business growth. This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix … Continued
Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by number of new customers. Example: % gross margin % net margin margin per product category margin per customer segment
Improving Customer Retention The specific time period is determined by the company’s specific business and average frequency of purchase by the customers. Retaining customers (reducing customer turnover) is critical for profitability and business success. Marketing and Sales Managers who develop … Continued
B2B Market Segmentation (Criteria for segmenting business buyers) Segmenting and targeting the right customers is critical for success of any lead generation process. As a matter of fact, defining your ideal customer is the starting point of any marketing campaign … Continued