Traditionally making smart decisions in business have been all about considering various alternatives, minimizing the risk involved with each course of action and making sure we pick the course of action that will maximize value for the business. While these … Continued
Once in a while every business person needs to step back and reevaluate the top KPIs that drive the business results. What you measure is what you get so it is without a doubt an important initiative to reevaluate your … Continued
Zero Budget The process of budgeting in most organizations follows the logic that the next year budget will be same as this year with only a few minor changes. The sales budget will follow this logic as well as any … Continued
What is the single KPI (only one) that can drive your business performance? While the majority of business organizations will answer that the single most important metric is the net profit – they are right but you need … Continued
Audits in marketing should be performed from time to time – for example once a year or once a quarter depending on your marketing campaigns and business dynamics. While this evaluation can be conducted by internal members of your company … Continued
