Small Business – Page 15

Zero Based Budget Example And Template

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Zero Budget The process of budgeting in most organizations follows the logic that the next year budget will be same as this year with only a few minor changes. The sales budget will follow this logic as well as any … Continued

Business Metrics And KPIs: Lessons From More Than A Century Ago

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What is the single KPI (only one) that can drive your business performance? While the majority of business organizations will answer that the single most important metric is the net profit – they are right but you need … Continued

Marketing Audit Checklist

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Audits in marketing should be performed from time to time – for example once a year or once a quarter depending on your marketing campaigns and business dynamics. While this evaluation can be conducted by internal members of your company … Continued