Measuring Marketing ROI: 6 Simple Ways to Track and Measure Your Marketing ROI

If this formula is so important and so easy to calculate the question is why we are not using it when it comes to some most important issues in our organizations. Marketing is an ideal example representing those areas. Today … Continued

Financial Projections Templates and Guide for Business Plan and Strategy Development

Financial projections or projection of financial objectives and needs is definitely the single section of the business plan practice with which executives and managers positions the business expectations in accordance with the anticipated financial, economical, technological, and market conditions. Any … Continued

Excel Tools for Financial Ratio Analysis

Effective managers and analysts use both quantitative and qualitative company analysis to better understand the organizational performance and financial situation. While the quality part of the analysis includes gathering input from the company management, executives, clients, vendors, etc. the quantity … Continued