Imagine this: you’ve wrapped up a quality job in a neighborhood and instead of just moving on, you seize a golden opportunity to connect with nearby prospects. Sounds smart, right? That simple phrase—“We just finished a job near you!”—can be your secret weapon in turning strangers into loyal customers.
Why “We Just Finished a Job Near You!” Works So Well
At first glance, it might sound like a basic follow-up line, but there’s more strategy behind it than meets the eye. Here’s the real deal:
- Creates relevance: People trust businesses that seem local and familiar. Saying you just worked nearby instantly increases your credibility.
- Builds curiosity: It triggers that “What did they do?” question in potential clients’ minds, pulling them closer to engage.
- Softens the pitch: Instead of cold-calling or blunt selling, this approach feels like a friendly neighborly update.
According to a study by Harvard Business Review, follow-up messages sent within 24 hours of initial contact increase lead conversion rates by up to 40%. This shows how timing combined with relevance impacts response.
How to Use This Follow-Up Script Effectively
Just dropping the phrase isn’t enough. You want to come across as genuine and helpful. Here’s a tactical breakdown:
1. Personalize Your Message
Start with the basic phrase, but add something specific about the job you just finished nearby. For example:
“Hi [Name], we just finished installing a new HVAC system on Elm Street and wanted to let you know in case you’ve been thinking about an upgrade.”
Notice how this instantly gives context and shows you’re not just spamming.
2. Connect on a Local Level
Referencing local landmarks, community events or even the neighborhood itself creates trust. People like doing business with those who understand their area.
3. Provide a Clear Next Step
Don’t leave them hanging. Suggest something simple, like a free estimate or a quick consultation. This keeps the door open without pressure.
For example:
“If you want a free home energy audit like we just did for your neighbors, let me know!”
The Psychology Behind This Approach
Humans are wired to trust what feels familiar. When you say you just completed a job nearby, you’re leveraging two psychological principles:
- Social proof: If you helped a neighbor, others nearby are more likely to believe you’re trustworthy.
- Proximity bias: We tend to favor people and businesses that are physically close.
Combining these can raise your chances of engagement dramatically without sounding pushy.
Common Mistakes to Avoid
Don’t let this simple script lose its power by making these common errors:
- Being too generic: Avoid sending a bland “We just finished a job near you” without any details.
- Over-texting: Follow-up is key, but don’t bombard your prospects. Give them space to respond.
- Ignoring personalization: People want to feel seen, not like part of a mass email blast.
Examples Across Home Service Trades
This approach isn’t limited to one service type. Here’s how different trades can customize the script:
Plumbing
“Hi, we just fixed a major leak on Oak Street and thought you might want to schedule a free pipe inspection.”
Landscaping
“We just completed a beautiful lawn makeover down the block on Pine Avenue. Would you like some tips for your yard?”
Electrical
“We just installed new lighting systems in your neighborhood and are offering energy-efficient upgrades for homes like yours.”
HVAC
“We just upgraded a neighbor’s air conditioning unit nearby. If you want a quick quote, I’d be happy to help.”
How to Integrate This Script Into Your Workflow
Consistency is where the magic happens. Here’s a quick checklist to make this part of your routine:
- Immediately after a job, record the address or neighborhood.
- Within 24-48 hours, send your personalized follow-up message.
- Log responses and schedule callbacks or consultations.
- Adjust your messaging based on what works best.
By building this into your post-job process, you create a lead-generation system that feels organic and efficient.
Measuring Success and Improving
Track metrics like:
- Response rates to follow-up messages
- Conversion rates from follow-up to booked service
- Overall customer satisfaction from referrals
Make changes based on data. For example, if responses are low, try tweaking your message’s tone or timing. If conversions lag, refine your call to action.
Why This Is a Must-Have Follow-Up Script
In home services, trust and locality are everything. “We just finished a job near you!” is more than a sentence—it’s a strategic tool that speaks your prospects’ language without shouting.
It’s actionable, easy to personalize and proven to improve engagement. Plus, it’s respectful of the customer’s time and space—no hard sell, just helpful outreach.
One Core Idea to Take Away
Use your completed jobs as marketing leverage to connect with nearby prospects authentically and timely.
Final Thoughts: What You Need to Do Next
Here’s your step-by-step:
- Identify recent jobs in your service areas.
- Craft personalized follow-up messages starting with “We just finished a job near you!”
- Send within 24-48 hours post-job completion for maximum impact.
- Track responses and optimize your messaging over time.
By doing this, you’ll tap into a low-effort, high-return method that builds trust, sparks curiosity and grows your lead pipeline naturally.
Ready to turn your recent jobs into ongoing opportunities? Start crafting your follow-up script today and watch your local leads grow.