If you’re not offering a new customer discount, you’re leaving money on the table. Seriously. Businesses across industries have seen huge growth simply by making a small, strategic tweak in their pricing structure. Let’s dig into why this works and how you can implement this game-changing tactic right away. Why a New Customer Discount Matters … Read more
Whether you’re running a plumbing service in a tight-knit town or offering HVAC solutions in a sprawling city, branding yourself as a local business is one of the best ways to build trust and loyalty. A “We’re Local” branding campaign isn’t just about a catchy slogan—it’s a strategy that taps into the heart of your … Read more
Ever Googled Yourself? What You See Isn’t the Whole Story Imagine this: a local homeowner—or three—needs your service. They find your Google Business Profile, but then, on Yelp or Angi, your phone number is off by one digit. Or your address format is different. Or in some directory you didn’t even know existed, you’re “Smith’s … Read more
As a home service professional, providing top-notch customer service goes beyond just completing tasks. One effective way to ensure both you and your clients stay on the same page is by creating a service checklist. Not only does it clarify expectations, but it also helps build trust and improve the overall experience. In this guide, … Read more
If you’re in the home service business, chances are your hiring page looks like every other one out there—vague, boring and all about you. That’s a problem. Great people aren’t job hunting like they used to. They’re shopping for teams—and your hiring page is the shelf you’re sitting on. “Your next best team member is … Read more
Split Test Different Calls-to-Action on Your Website Have you ever wondered why some websites turn casual visitors into customers while others struggle to generate leads? A huge factor in this difference is your call-to-action (CTA). But not all CTAs are created equal and it’s crucial to split test them to see which one drives the … Read more
Why You Need to Follow Up with Every Lead Within 1 Hour (and How to Actually Do It) True or False? Leads who don’t hear from you in the first hour are twice as likely to ghost you. The surprising answer below—plus the playbook the busiest service pros never share. The One-Hour Follow-Up Rule: Not … Read more
Did you know? Over 70% of online shoppers abandon their first visit without buying or booking. But what if you could bring most of them back with a simple Facebook retargeting ad? Retargeting is the secret weapon many home service pros overlook — yet it can double or even triple your conversion rate. Why Facebook … Read more
Ever wonder how some local businesses seem to always be at the top of search results when you Google something in your city? The answer often lies in Google Ads. But here’s the thing: it’s not just about throwing money at a campaign and hoping for the best. It’s about strategically targeting the right keywords … Read more