The situation analysis is the most important step in developing your marketing plan as well as your overall strategic business plan. It involves the study of both relevant internal components (important advantages and disadvantages of your company) as well as external components (the external opportunities and threats you are facing now or expect to face … Read more
Financial Ratios Analysis Excel Templates Getting business insight through financial analysis is critical for any business organization. The financial performance is the overall result of all your company’s initiatives and organization wide functions and activities from sales and marketing to HR and operations. While measuring and monitoring all business functions is important for … Read more
B2B Market Segmentation (Criteria for segmenting business buyers) Segmenting and targeting the right customers is critical for success of any lead generation process. As a matter of fact, defining your ideal customer is the starting point of any marketing campaign and initiative. Here are the six ways you have to consider when developing your B2B … Read more
3 Forms of Marketing Performance Metrics for Your Business Understanding the Value of Your Advertising and Promotions with Marketing Performance Metrics Marketing performance metrics provides your company with the ability to better understand the successes (or lack thereof) of the advertising and promotional efforts that your business has been making. By properly utilizing marketing performance … Read more
Performance Management Lessons Learned The book and the movie are about the low budget Oakland Athletics and Billy Beane their general manager. By following the conventional approach and with his low budget Billy Beane was not able to compete with the top teams with big budgets which can afford buying the top players. At the … Read more
How to Do Sales Mix Analysis? The sales mix analysis is important because it can reveal important information about profitable products, not profitable products, products that are top performers, products that sell in very small quantities, products which are sold generally together, etc. The overall goal of this approach is for management to define the … Read more
Du Pont Analysis Definition, Explanations and Templates However by looking at the ROE just as an one single number analysts and investors are not really able to understand what makes the ROE such a good or poor indicator for a particular company. As a single number ROE can lead analysts into a wrong conclusion … Read more
How to Evaluate and Measure Employee Performance? While job descriptions are excellent tools for HR and managers to summarize the scope of employees’ responsibilities, duties and major focus – performance metrics are tools for converting those general statements into actionable and measurable initiatives. The key initiatives for each employee can be defined in a specific … Read more
Fishbone Diagram Step by Step Fishbone diagram is mostly used in quality control management and business process improvement initiatives. However this practical and very effective business tool can be also applied in any business situation where there is a need for structured categorization, analysis and presentation of the main issues in any opportunities … Read more