Direct Mail Marketing With this important information you can get rid of the types of campaigns that don’t work for your business and focus on continuous improvement for those which already work. By testing and measuring small changes you can improve your direct mail marketing on a continuous basis. In direct mail small changes in … Read more
Marimekko Chart Template for Excel Users Download Example: The Marimekko name has been adopted within business and the management consultancy industry to refer to a bar chart where all the bars are of equal height, there are no spaces between the bars, and the bars are in turn each divided into segments of different height. … Read more
Sales Turnover Sales turnover is an efficiency and productivity ratio. For example, if company A and company B have the same revenue but company B has twice as much average inventory in a given time period – this means that company A is more efficient and profitable. The time required to sell your inventory or … Read more
Why are stakeholders important? The most important issue regarding your stakeholders is that they all have different interests in your business and sometimes their interests might be in conflict with one another. It is your job to make an assessment and analysis of your stakeholders and develop strategies which take into consideration the pros and … Read more
Pareto Examples Juran, the management guru, proposed the rule and additionally referred to as Pareto Rule or Principle after the Italian economist Vilfredo Pareto. In Italy Vilfredo Pareto recognized that 80% of the land had been actually owned by 20% of the people. Later Pareto formulated the rule as a result of learning about similar … Read more
Sales Funnel Management Tips and Tools Excel Sales Funnel Tool 1. Your sales funnel is a process If you look at your sales funnel as a process, meaning consecutive stages and steps, you will realize that the strength of your overall process depends on its weakest link (step in the sales and marketing process). For … Read more
The sales pipeline is a complex process which is of high value to the organization because the way you manage your sales pipeline will drive the overall sales performance of your company. The sales analysis can include various approaches. For example, you can analyze the overall team performance as well as individual performance. In addition … Read more