Many businesses are diving into Account-Based Marketing (ABM) with high hopes, only to find their efforts falling short. If your demo-to-op rate is low and your Salesforce is cluttered with unqualified leads, it’s time to reassess your approach. The challenge lies not just in attracting attention but in converting that interest into tangible deals. Understanding … Read more
Managing Tight AI-Driven Product Launches in Complex, Regulated Markets Launching AI-powered products in highly regulated spaces—like tax software or legal tech—can feel like walking a tightrope. Deadlines are tight, expectations high, and the stakes serious. The challenge isn’t just building the product but doing so under a rushed timeline that risks missing critical compliance and … Read more
The emergence of artificial intelligence (AI) is fundamentally reshaping how we perceive value in business. Traditional metrics of success—hours invested, years of experience, and mastery through repetition—are becoming outdated as AI excels in these areas. This shift poses a significant challenge and opportunity for companies that fail to adapt to the new landscape. The crux … Read more
Managing information overload is a common challenge across all business functions. From marketing to operations, teams waste hours juggling multiple tabs, copying and pasting data, and cleaning up notes. This reduces productivity and diverts focus from strategic tasks. The key is integrating AI-powered agents that can automate routine information gathering, summarization, and posting. Fellou offers … Read more
The choice of AI agent framework can significantly influence your company’s digital transformation. A key aspect to consider is how and where these frameworks operate—on-premises, in the cloud, or in hybrid setups. The flexibility of deployment options can make or break your long-term strategy. This flexibility often correlates with vendor dependency. Some platforms mandate a … Read more
Introduction If you’re investing in account-based marketing (ABM) but struggling to turn engagement into closed deals, you’re not alone. Many B2B companies hit a wall when it comes to cracking top enterprise accounts. The gap often lies in how leads are nurtured and handed off between marketing and sales, especially when relying heavily on paid … Read more
The rise of AI tools like ChatGPT, Perplexity, and Gemini is changing the landscape of online search and information retrieval. With AI increasingly serving as the first point of interaction for many users, understanding how to track your website’s visibility in these AI systems is more crucial than ever. This challenge is not just about … Read more
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