How to Design Questionnaire for Marketing Research

Designing questionnaire is among the foundations associated with researching the market. The particular questionnaire is simply not an end alone but it is just an effective marketing research and marketing analysis tool where individuals are questioned and responses are recorded in a well organized way. Without using questionnaires typically the interview or survey will not … Read more

How to Monitor Trends in Your Business

It is the way we live our lives – we continuously inform ourselves with all the events and developments that mean something to us. Trends are important indicators not only for the present but also for the future. By following trends it is simple to see and understand what is coming up next and what … Read more

Customer Value Proposition Guide

The customer value proposition explains the unique and specific benefits for your core customer and it is not necessary statement about your product and services. For example, your unique statement can simply communicate the way you do business – which means that you don’t have to offer the best product in the market in order … Read more

Creating Balanced Scorecard Plus Balanced Scorecard Templates

A few tips before you use the balanced scorecard template: Ensure there is a consistent and individual owner for each KPI The balanced scorecard can be an evolving business tool and is not something which is written at one point in time and then leave it as it is. A designated owner on the management … Read more

How to Analyze Financial Statements: Tips, Tools and Excel Templates for Managers

Financial Statements Analysis and Reporting Financial statement analysis is a technique of learning about the business profits and risk of a company or part of the business by using evaluation involving documented financial data, by making use of various management applications and tactics. Analyzing the particular overall performance of the company could be tough and … Read more

Voice of the Customer (VOC)

The perfect case scenario would be to have your ideal customer brainstorming and evaluating ideas with your team about what the perfect product would be in terms of benefits and features for the customers. In some cases this is feasible. You can talk to your ideal clients and gather their input regarding what they value … Read more

Sales Management Tools, Tips, Reports, Analysis, Articles and Templates

Sales management resources for sales managers and business professionals How to improve sales performance, sales management, sales reporting & analysis, develop your sales dashboard and create sales reporting system by focusing on the most important sales KPIs and metrics for your business. Sales strategies, tactics and tips: Sales and Marketing Process Improvement with Six Sigma … Read more