Engagement Metrics

Mastering Platform Optimization: Why AI-Generated Videos Bomb on YouTube but Thrive on TikTok

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Creating video content has never been easier than now, thanks to advancements in AI technology. However, posting similar content on different platforms can yield wildly different results. If you’ve been sharing the same AI-generated videos on TikTok, YouTube Shorts, and Instagram without seeing consistent engagement, you’re not alone. Many creators are scratching their heads as … Read more

Mastering Continuous Discovery: Strategies for Proven Solutions in Product Management

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Navigating the Challenge of Prescriptive KPIs As a new Product Manager, you’ve inherited a clear business KPI aimed at increasing engagement and Monthly Active Users (MAU) for existing customers. Coupled with this expectation is a proposed solution from leadership. This presents a unique challenge: How do you ensure that the solution aligns with true customer … Read more