Low email opt-in rates can be a significant hurdle for B2B marketers, especially when your website is attracting solid traffic. It’s frustrating to see visitors come and go without converting into subscribers. The average Shopify store converts only 1.5% to 3.5% of its visitors into subscribers, which highlights the challenge many businesses face. However, the … Read more
Low email opt-in rates can be a significant hurdle for B2B marketers, especially when your website is attracting solid traffic. It’s frustrating to see visitors come and go without converting into subscribers. The average Shopify store converts only 1.5% to 3.5% of its visitors into subscribers, which highlights the challenge many businesses face. However, the … Read more
Understanding Marketing Metrics: The Foundation of Data-Driven Decisions In today’s competitive landscape, understanding marketing metrics is essential for shaping effective strategies and maximizing ROI. These metrics provide insights into campaign performance, customer acquisition costs, and profitability. Defining Core Marketing Metrics At the heart of effective marketing analytics are key indicators that quantify success. Here’s an … Read more