Introduction: The Crucial Role of a Marketing Strategy Having an effective marketing strategy is just as important as having a solid overall business strategy. Your marketing strategy significantly impacts your position in the marketplace and drives business growth. The essential elements of expanding your business stem directly from a well-crafted marketing plan. Companies that neglect … Read more
How to Measure Marketing Effectiveness in Business Marketing investments are essential — whether spent on industry events, seminars, advertising campaigns, or promotions. But the critical question for every business is: how can we measure what we get back from these investments? Understanding marketing effectiveness allows you to optimize your spend, maximize ROI, and grow your … Read more
Understanding Customer Focused Marketing Strategy In today’s competitive business landscape, the primary goal of any organization is to generate profits. However, successful companies recognize that a customer focused marketing strategy can yield greater long-term profits than a purely sales-driven approach. What is a Customer Focused Marketing Strategy? A customer focused marketing strategy prioritizes understanding and … Read more
Introduction to Creating an Advertising Budget Advertising is a crucial expense for nearly every business. Determining how much to invest annually in advertising can be challenging, especially for new businesses or those exploring new marketing strategies. A well-planned advertising budget helps maximize return on investment (ROI) and fuels sustainable business growth. As advertising efforts become … Read more
What is Product Life Cycle Management? The product life cycle (PLC) describes the stages a product goes through from launch to retirement: introduction, growth, maturity, and decline. Managing each stage strategically helps businesses maximise revenue, protect market share and plan for future offerings. Key Goals at Every PLC Stage 1. Introduction – Build Awareness & … Read more
Why Marketing Matters in Business Management Effective marketing is the engine that drives sales, builds brand awareness, and creates lasting customer relationships. When marketing aligns with overall business strategy, it becomes a strategic function—not just a tactical activity. Key Roles of Marketing in Business Management 1. Market Research and Consumer Insight Understanding the market is … Read more
Understanding Marketing Goals and Objectives Marketing is a vital part of any business strategy. It involves delivering the right product to the right customer, at the right price. Successful marketing also relies heavily on effective promotion, advertising, and brand building. When done correctly, marketing positions your company uniquely in the marketplace, helping customers recognize the … Read more