Marketing Analysis Tools, Guides, Resources, Marketing Research Templates, Software and Charts for Marketing Professionals The most valuable asset for any company is the marketing system. While many people associate the word system with technology, this has nothing to do with any technology. It is a business system. However, fact is, unlike other systems the marketing … Read more
The financial view of your balanced scorecard financial perspective (measuring and managing financial results – revenue, profit, returns, etc.) customer perspective (strategies and tactics related to marketing, sales, CRM, etc.) internal process perspective (KPIs for managing the operations efficiently and effectively) learning and development perspective (developing sustainable organizational core competencies) The top of the balanced … Read more
The Elements of Business Growth System If you look in a dictionary, “system” is a set of things working together as parts of a mechanism or an interconnecting network. Based on another definition, system is a set of principles or procedures according to which something is done – an organized scheme or method. If we … Read more
Numerous company directors and managers find time totally busy coping with the problems and issues that are happening now, instead of looking at what’s essential to make sure the success and ultimate achievement of business. The expertise and energy is consumed in analyzing and getting tactical functional decisions while this business overall might be going … Read more
Benchmarking in business strategy and business development Why your business needs benchmarking? How as well as what to benchmark? You will find several kinds of benchmarking which will help your company and create instant benefits for your organization: Evaluate plus enhance your processes. Boost overall performance. Collect the data you have to analyze your … Read more
Marketing Analysis Tools: Ansoff Matrix The Ansoff Matrix is used for planning and analysis of alternatives for business growth. How to use the Ansoff Matrix: This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix has four quadrants: (1) Business Growth with Existing Products … Read more