Why You Should List Your Business on Yelp, Angi and HomeAdvisor
In today’s digital world, home service businesses must leverage every opportunity to gain visibility and attract new customers. One of the most effective ways to increase your online presence and get discovered by local customers is by listing your business on popular review platforms like Yelp, Angi and HomeAdvisor.
But why are these platforms so important for home service providers? What makes them different from the hundreds of other online directories available? And more importantly, how can you make the most out of your listings?
In this article, we’ll dive into these questions and provide you with actionable steps to make these platforms work for your business.
Why Should You List Your Business on Yelp, Angi and HomeAdvisor?
With so many options available, you might wonder, “Why these three platforms?” Well, each of them offers distinct advantages that are worth tapping into. Let’s break down why these platforms stand out in the competitive world of home services.
Yelp: The King of Reviews
Yelp is one of the most well-known review platforms and for good reason. With millions of active users searching for services, Yelp provides businesses an opportunity to reach local customers who are ready to hire. According to Yelp’s own data, 92% of users who visit Yelp make a purchase within a week of viewing a listing.
For home service businesses, this is a big deal. People often turn to Yelp to read customer reviews, check ratings and decide whether a business is trustworthy enough to hire.
Having a well-maintained Yelp profile with positive reviews and up-to-date information can lead to more calls, jobs and referrals.
Angi: A Network Built for Home Services
Formerly known as Angie’s List, Angi is specifically designed for home service providers, which makes it an ideal platform for your business. It allows homeowners to find trusted professionals for a range of home improvement projects. Angi’s user base tends to be homeowners who are actively looking to hire a professional, meaning the leads you get from this platform are highly qualified.
Moreover, Angi allows businesses to set up detailed profiles, including portfolio photos, service details and customer reviews. With paid advertising options, you can boost your visibility even further and get in front of customers who are actively looking for the services you offer.
HomeAdvisor: Generating Leads at Scale
HomeAdvisor is another powerhouse in the world of home services. Like Angi, HomeAdvisor focuses on connecting homeowners with trusted service providers. The difference is in its scale – HomeAdvisor generates a massive volume of leads for service professionals through its paid membership and lead generation model.
Listing on HomeAdvisor not only provides visibility but also helps businesses get leads directly. HomeAdvisor’s algorithm matches your business with homeowners who are actively seeking services similar to yours. With a robust mobile app and a large, highly engaged user base, HomeAdvisor can be a significant source of consistent leads for your business.
How to Maximize Your Listing on These Platforms
It’s not enough to simply create a profile on Yelp, Angi and HomeAdvisor. To really take advantage of these platforms, you need to ensure that your listings stand out. Here are some tips for optimizing your presence:
1. Fill Out Your Profile Completely
Each platform offers unique features that can help you showcase your services and build trust with potential customers. Be sure to:
- Provide accurate and up-to-date business information (hours, contact details, etc.).
- Add high-quality images of your work and services.
- Clearly describe your services, specialties and experience.
- Set up your business’s geographic service areas.
Customers are more likely to reach out if they see a complete, polished profile. A good profile serves as your virtual storefront, so make it count!
2. Get Reviews (and Respond to Them!)
Reviews play a critical role in attracting new customers. On platforms like Yelp and Angi, consumers often choose businesses based on reviews from previous customers. Positive reviews build credibility and trust, while negative reviews (when handled professionally) show that you care about customer feedback.
Don’t just wait for reviews to come in. Actively ask satisfied customers to leave a review after completing a job. But don’t stop there—respond to every review, both positive and negative.
A thoughtful response shows that you are engaged and care about customer satisfaction.
3. Use Paid Advertising to Boost Visibility
Both Angi and HomeAdvisor offer paid services that can give your business a competitive edge. On Angi, businesses can pay to be listed as a “featured pro” for increased visibility. HomeAdvisor operates on a lead-generation model, where businesses pay for direct leads that match their services.
While these services come at a cost, the investment can pay off if you’re targeting highly motivated customers. Just make sure your listing is fully optimized before you pay for advertising to ensure that you’re getting the best return on investment.
4. Keep Your Listings Up to Date
It’s important to regularly update your profile information, especially for things like availability, special offers or changes to services. Keeping your listings fresh and current helps potential customers know they’re working with a business that is actively engaged and responsive.
5. Engage with Customers via Messaging
Most of these platforms allow you to communicate directly with potential customers through messaging. Use this feature to answer questions, provide quotes and engage with prospects in real-time. The more responsive you are, the more likely you are to convert a lead into a paying customer.
Common Mistakes to Avoid When Listing Your Business
While it’s essential to make the most of these platforms, there are a few common mistakes that businesses often make. Here’s what to watch out for:
- Incomplete profiles: Leaving sections of your profile blank or outdated can hurt your credibility.
- Ignoring negative reviews: Negative reviews are inevitable, but how you respond to them matters.
- Not using high-quality images: Low-quality or irrelevant images can make your business appear unprofessional.
Conclusion: Get Your Business Listed and Get More Leads
Listing your home service business on platforms like Yelp, Angi and HomeAdvisor is one of the easiest ways to increase visibility, build trust and attract new customers. By optimizing your profiles, engaging with customers and using paid services wisely, you can turn these platforms into powerful lead-generation tools.
The key is to be proactive. Don’t just create a profile and forget about it. Regularly update your information, ask for reviews and be responsive to messages. With the right strategy, these platforms can be game-changers for your business.