7Ps of Marketing

7Ps of Marketing Mix with Examples

The 7Ps of Marketing The Marketing Mix The 7Ps of marketing are critical components in developing an effective marketing strategy. This marketing mix framework helps businesses create a bundle that not only meets the needs of customers but also optimizes overall business performance. Originally comprised of the four Ps — Product, Price, Place, and Promotion … Read more

Roles of Marketing in Business Management

Why Marketing Matters in Business Management Effective marketing is the engine that drives sales, builds brand awareness, and creates lasting customer relationships. When marketing aligns with overall business strategy, it becomes a strategic function—not just a tactical activity. Key Roles of Marketing in Business Management 1. Market Research and Consumer Insight Understanding the market is … Read more