The 7Ps of Marketing The Marketing Mix The 7Ps of marketing are critical components in developing an effective marketing strategy. This marketing mix framework helps businesses create a bundle that not only meets the needs of customers but also optimizes overall business performance. Originally comprised of the four Ps — Product, Price, Place, and Promotion … Read more
Why Marketing Matters in Business Management Effective marketing is the engine that drives sales, builds brand awareness, and creates lasting customer relationships. When marketing aligns with overall business strategy, it becomes a strategic function—not just a tactical activity. Key Roles of Marketing in Business Management 1. Market Research and Consumer Insight Understanding the market is … Read more
Understanding Pricing Strategies in Marketing Pricing strategy is a crucial component of the marketing mix, alongside product, place, and promotion. It involves determining the optimal price for a product or service, whether newly introduced or already existing in the market. An effective pricing strategy helps businesses maximize profits, capture market share, and position their offerings … Read more