2025 trends

Why Ignoring Trends and Focusing on Fundamentals Saved My SaaS Business

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Two years ago, I left the chaos of working as a project manager at a mid-size agency to build a SaaS business in the middle of the AI hype storm. Despite the trend of building ‘smart’ assistants and chatbots that promise to revolutionize workflows, I decided to ignore the noise and focus on solving real … Read more

How to Make B2B Email Marketing a Lead Generator in 2025

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Many businesses wonder if B2B email marketing is still worth the effort in 2025. With privacy rules tightening, deliverability falling, and buyers changing how they respond, it’s common to question whether email can deliver results anymore. Why B2B Email Marketing Still Matters Despite challenges, email remains a cost-effective way to reach decision-makers. According to recent … Read more