Advertising, Marketing and Public Relations Metrics and KPIs Excel Report

This is one way to put together KPI Excel Dashboard to match your Advertising, Marketing and Public Relations Building up Advertising, Marketing and Public Relations KPIs and Metrics Report in Excel: A lot of directors think it’s not easy to do in view that they really do not have past experiences and as a result […]

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Measuring Marketing Productivity Metrics

Using Marketing Performance Metrics to Improve your Marketing Activities and Campaigns The effective marketing manager determines the key metrics — as well known as key performance indicators or simply KPIs — to gauge the performance of the entire marketing work and also the results of the marketing strategies. However, accomplishing higher marketing performance will be […]

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Marketing Goal and Objective Examples and Templates

Examples of Marketing Goals and Objectives Sales and Marketing Goal and Objective Examples and Templates: Marketing is an essential part of any business. It’s all about getting the product to the right customer at the right price. It also consist of promoting your product properly through advertising and creating a strong brand. If you market […]

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Financial Metrics for Marketing Managers

Financial Metrics Important for Making Marketing Decisions The main aim of every business venture is to make profit. In most cases the efforts made in making a business successful are creation of perfect products, sales generation and good customer relations. However good you are at these factors you must have a perfect understanding of key […]

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B2B Marketing Performance Metrics

Business to business marketing performance metrics and KPIs B2B Marketing Performance Metrics: B2B marketing or business-to-business marketing can also be referred to as e-biz. B2B marketing involves the exchange of information also known as e-commerce, products and services between businesses. B2B marketing is a commercial transaction between businesses. Every business venture aim at having measurable […]

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Call Center Metrics

Call Center Metrics: Understanding the 5 Most Important Call Center KPIs Using Call Center KPIs to Help Your Department Succeed The technology available for collecting call center KPI (Key Performance Indicators) data is extensive these days. In fact, the managers of most of these departments are typically able to provide the numbers for everything ranging […]

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How to Improve your Sales Funnel by Selecting the Right Metrics

Sales Funnel Management Tips and Tools Sales Funnel Tool 1. Your sales funnel is a process If you look at your sales funnel as a process, meaning consecutive stages and steps, you will realize that the strength of your overall process depends on its weakest link (step in the sales and marketing process). For example, […]

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Measuring Marketing ROI: 6 Simple Ways to Track and Measure Your Marketing ROI

If this formula is so important and so easy to calculate the question is why we are not using it when it comes to some most important issues in our organizations. Marketing is an ideal example representing those areas. Today you will still find many people talking about whether ROI on marketing can be measured. […]

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Is Market Share Still a Valid Marketing Metric?

The goal of marketing performance metrics is to make sure we invest and allocate our limited resources in the most effective initiatives. Based on this our marketing metrics should have the power to inform us what is working and what is not working so we can reallocate resources and continuously improve our business. One of […]

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Marketing Metrics

Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by number of new customers. Example: % gross margin, % net margin, margin per product category, margin per customer segment.

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