How to Calculate Sales Rate of Return Formula

Calculating Sales Rate of Return: Examples and Formula Explained

The business’s executives as well as prospective investors require a comprehensive knowledge of the present financial standing. To achieve this, they generally evaluate the financial reports, mainly the balance sheet. The easiest process would be to create different ratios using the financial information, for example assets, earnings, leverage along with performance ratios.


Ratios Report Excel

Sales and Financial Ratios Reports in Excel


The actual rate of return on sales can be another financial measure normally utilized by shareholders and executives to obtain a clean picture on the business’s productivity.

The essential return on sales formula will be profits divided by sales: Return on Sales = Profits / Sales. 

In case a business made $25,000 profit on $50,000 of sales, in that case that’s a 50 % return on sales for the company. On the other hand, profits may be regarded as gross or net profit and also the return on sales formula enables you to evaluate both the gross and the net return on sales ratio.

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Return on sales is usually measured applying gross earnings. In cases like this, you will divide gross profits by sales. As an example, if your organization sold as many as $200,000 value of gadgets to get a gross profit $50,000, then your business made 25 % gross return on sales. This is calculated as $50,000 gross profit / $200,000 sales = 25%.

Return on sales may also be measured employing net profit. At this point, you divide your net profit by your sales. Moving forward the illustration earlier mentioned, assume the business experienced $20,000 in sales expenses, so their net profit on $200,000 sales was just $30,000. Meaning the business experienced a 15 % net return on the sales. ROS = $30,000 / $200,000 = 15%.

The actual terminology gross and net profit margin have a similar meaning just as gross and net return on sales for your business.

Also remember it is crucial that you evaluate these types of profitability ratios with other organizations from the exact same industry to have correct knowledge, because various industries have broadly different return on sales ratios.

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