Category: Strategy

What is Brand Management

While generally brand is defined in a very limited terms such as company name, brand name and brand image, the overall perception of a brand is created as a result of the total experience for the customer which includes many elements such as product and service quality, value for the money, after sale support, customer […]

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Developing KPIs and Metrics for Your Business: KPI Development Template Download

(Use this quick guide and the KPI Development Brainstorming PDF Template with your Excel Dashboard Templates to make sure you develop the KPI / metrics system relevant to your strategy and business) Convert your KPIs into Powerful Dashboards and Scorecards (Download) If you are not sure what KPIs and metrics you should use to better […]

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HR KPI Scorecard: Planning your HR Metrics and Dashboard

Creating your HR scorecard the right way For HR metrics examples visit this page For fill-in-the-blank excel dashboard templates for creating your own HR KPI Scorecard visit this page What are HR KPIs? Key performance indicators used by HR managers and most professionals in HR departments include variety of metrics and examples. They range from […]

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Marketing Plan

Segmentation based on Ownership (ex: Private, Government) Segmentation based on Industry Segmentation based on Location (ex: Region, City, Country, Zip Code) After identifying attractive target market and understanding the competitive forces in the marketplace, next is developing a successful market approach. It is very important for the business to offer something different and position itself […]

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Balanced Scorecard | Balanced Scorecard Software and Templates

Balanced Scorecard     When strategic planning becomes mundane, taken for granted, and not regularly reviewed, it is time to implement some changes so the plan can be fresh and be useful. Utilizing what is known as a “balanced scorecard” is a strategic planning and management system widely used in business, industry, government, and nonprofit […]

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What is PEST Analysis? PEST Examples, Definition and Framework for Managers

PEST Analysis is a business analysis and organizational assessment methodology focused on the external or environmental forces which are generally not controlled by an organization or the organization has very little influence on these forces. The result of PEST Analysis gives management an overview and evaluation of the external forces and the company’s position within […]

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Balanced Scorecard Customer Perspective

Compared to other performance management approaches the balanced scorecard provides more than financial KPIs and measures, but it incorporates four strategic categories of performance indicators into one strategic system. The four categories include: financial, customer, process and learning & growth perspectives. Even though the approach provides an integrated business strategy and measurement system including the […]

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Marketing Plan Components: What to include in your marketing plan

Marketing plan is actually your how-to guide for your marketing, advertising and business development and growth tactics for any selected foreseeable future time frame. This can be a few months or a few years depending on the purpose of the marketing plan and the company strategy. However you should be aware that not one universal […]

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Quality Tools, KPIs, Metrics, DMAIC and Six Sigma for Sales and Marketing

Quality management and control tools, concepts and methodologies like six sigma, total quality control, SPC, quality deployment, etc. are proven to be effective ways to improve the organizational process performances traditionally in manufacturing and industrial environment. When it comes to applying these very same strategies to sales and marketing there is a big disconnect simply […]

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Healthcare Dashboard and Scorecard

Improve and simplify your healthcare management reporting and analysis with one-page dashboard reports customized for your organization. One-page reporting is proven. It is highly focused and effective. It saves time and money. Mr. Dashboard reports allow you to continuously track all your healthcare management metrics, info, analysis, trends… on one-page magazine quality report. You can […]

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