Category: Product Management

ADL Matrix Tool Arthur D. Little Model

ADL Matrix Portfolio Management Model Arthur D. Little Area of planning on strategy consists of taking into consideration the condition of your current industry; focusing on how your business matches it; as well as, from that, finding out the best solution.     Despite the fact that there are numerous tools which guide you perform […]

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Ansoff Matrix Examples

Marketing Analysis Tools: Ansoff Matrix   The Ansoff Matrix is used for planning and analysis of alternatives for business growth. How to use the Ansoff Matrix: This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix has four quadrants: (1) Business Growth with Existing Products […]

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Product Market Analysis Examples and Templates

Product Market Analysis Examples: Before releasing a brand new product or service or even starting up a new company, business owners and organizations carry out substantial analysis on the marketplace. This consists of taking a look at the purchasing behavior and beliefs of customers, plus the overall performance and understanding related companies. All these aspects […]

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Product Planning and Development Process

Creating a product is never an easy job. From the consumer side of things we may complain a lot when our product does not meet our expectations. But you got to understand that it’s never easy. To get a product from an idea to a physical object or a digital one will take your organization […]

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Goals of Product Life Cycle Management

Product Life Cycle Management Goals and Strategies In the same way people have a very defined life cycle starting when they are born and ending at death – products in addition have a defined product life cycle. With regard to products and services, life cycle includes launch, development, maturity and decrease. The manufacturer advertising and […]

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Types of Product Strategies Used by Successful Companies

Types of Product Strategies Used in Business Whenever you are creating, marketing and selling a product or service, do this using specific product strategy. Getting your product strategy right would let you to develop the products and services with particular clear business objective in mind. You will find that all successful product strategies are actually […]

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New Product Development Process Example

New product development process examples and templates New products get developed all the time; some of them are blockbusters while others are failures. The process of product development can be a quite challenging one. So many things can happen that can affect your product development process and leave the end product with a lot of […]

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What is Product Placement?

What is product placement in marketing and business development Understanding what is product placement: Advertising have come a long way in today’s world, the traditional methods such as newspaper, word of mouth, bill boards and commercials are still useful although those methods have been deteriorating over the years.     We are now in a […]

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What is New Product Development?

What is new product development and why is it Important for your organization? Running a business you hear a lot of terms. Some you know, others are questionable. One of the questions you may ask yourself may be, what is new product development? If that is something you have asked, I am here to explain […]

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Marketing Strategy for New Product

Creating Successful Marketing Strategy for New Product Sound New Product Marketing Strategy: There is a pretty fair chance that you’re not just always going to sell the same products for the rest of your business life. That is even a sound business practice, as most of you know. Our customers get bored of us, and […]

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