Category: Marketing

B2B Marketing Strategies and Tips

Business to Business Marketing Strategies, Ideas and Tips B2B marketing or business to business marketing has certain commonalities to the B2C marketing or business to consumer marketing. Nevertheless, you will find as well certain differences which could influence the performance of your B2B marketing. Smaller companies trying to target business clients should know those differences […]

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Types of Product Strategies Used by Successful Companies

Types of Product Strategies Used in Business Whenever you are creating, marketing and selling a product or service, do this using specific product strategy. Getting your product strategy right would let you to develop the products and services with particular clear business objective in mind. You will find that all successful product strategies are actually […]

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New Product Development Process Example

New product development process examples and templates New products get developed all the time; some of them are blockbusters while others are failures. The process of product development can be a quite challenging one. So many things can happen that can affect your product development process and leave the end product with a lot of […]

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How To Calculate Return On Marketing Investment

Calculate and Tracking Your Return On Marketing Investment How To Calculate Return On Marketing Investment: Calculating how many new sales acquired by your advertising is known as ROI on Marketing or Return on Marketing Investments. Advertising is generally very costly and not many companies deal with unlimited marketing and advertising budgets. If you are like […]

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How to Handle Customer Complaints

How to Handle Customer Complaints and Improve your Customer Service Customers tend to complain from time to time. Despite the fact that customer complaints are normal – it can be detrimental to your organization if you don’t have the right system in place to handle them. Usually when a customer calls to make a complaint, […]

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How to Manage Product Portfolio and Business Portfolio Effectively

How to Manage Business Portfolio and Product Portfolio for Sustainable Business Growth Business portfolio is business group of specific investments, products, companies and various brands. On the other side, product portfolio is a mix of products and services the company sells in various target markets. Marketing, sales and business managers try to offer products that […]

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Voice of the Customer Process

Voice of the Customer Process The Voice of the Customer Process Flow: Listening to your customer’s needs on a daily basis can radically improve your organization’s success. Listening to your customers is a universal business mantra. You still have companies though who either don’t execute it properly or just don’t do it. You certainly have […]

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Measuring Marketing Productivity Metrics

Using Marketing Performance Metrics to Improve your Marketing Activities and Campaigns The effective marketing manager determines the key metrics — as well known as key performance indicators or simply KPIs — to gauge the performance of the entire marketing work and also the results of the marketing strategies. However, accomplishing higher marketing performance will be […]

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How to Evaluate Viability of a Product in your Marketplace

How to Evaluate the Viability of a New Product or Service in your Market Market viability of a product or service: Failure of service or product creates a very negative effect on a company. To avoid this particular result, managers and decision makers carry out market research prior to the launch of the new service […]

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Marketing Goal and Objective Examples and Templates

Examples of Marketing Goals and Objectives Sales and Marketing Goal and Objective Examples and Templates: Marketing is an essential part of any business. It’s all about getting the product to the right customer at the right price. It also consist of promoting your product properly through advertising and creating a strong brand. If you market […]

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