Category: Marketing Strategies

Share of Wallet – Marketing Metrics

The share of wallet helps companies understand their share of the total customer purchases. For example, if you are a packaging products provider you would like to know how much of the customer packaging needs are satisfied from your company versus other packaging suppliers. In most cases the policies of your customers won’t change and […]

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Marketing Management, Research and Analysis Tips, Articles and Templates

Marketing Analysis Tools, Guides, Resources, Marketing Research Templates, Software and Charts for Marketing Professionals. NEW! How To Create Your Winning Marketing System, Grow Your Sales and Generate Leads and Referrals The most valuable asset for any company is the marketing system. While many people associate the word system with technology, this has nothing to do […]

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Marketing Plan Components: What to include in your marketing plan

Marketing plan is actually your how-to guide for your marketing, advertising and business development and growth tactics for any selected foreseeable future time frame. This can be a few months or a few years depending on the purpose of the marketing plan and the company strategy. However you should be aware that not one universal […]

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Quality Tools, KPIs, Metrics, DMAIC and Six Sigma for Sales and Marketing

Quality management and control tools, concepts and methodologies like six sigma, total quality control, SPC, quality deployment, etc. are proven to be effective ways to improve the organizational process performances traditionally in manufacturing and industrial environment. When it comes to applying these very same strategies to sales and marketing there is a big disconnect simply […]

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4 Elements of Successful Marketing Plan (Free Guide and Download)

Marketing Plan Template Free Download One of the most common questions related to marketing plan development is “What exactly do I need to create a good marketing plan?” This quick guide focuses on the 4 most critical components of a successful marketing plan and gives you a free marketing plan template for developing the 4 […]

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Marketing Dashboard and Scorecard

Simplify your marketing reporting and analysis with Mr. Dashboard. Continuously track all marketing metrics, info, analysis, trends… on one-page report. Discovering key marketing issues is easy when you see everything you need on one page. You can identify top issues and priorities and focus on what works best for your business. Save time and money […]

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20 LinkedIn Tips for Business Professionals

What do you want to achieve with LinkedIn? LinkedIn is used by millions of business professionals, recruiters, marketers, sales people, companies… to find people, hire people, build network, stay in touch, find new prospects, improve SEO… and many other purposes. What is your purpose? Make sure you define clearly your purpose before even creating your […]

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